Dow Launches New Digital Coatings Formulation Platform: Paint Vision

Dow (NYSE: Dow), recently launched a new digital paint formulation platform that is now available in Asia Pacific. DOW™ Paint Vision offers data-driven capabilities designed to simplify the formulation process and accelerate innovation in the paints and coatings industry.

Dow Paint Vision uses the latest technology to streamline the formulation process, making easy-to-create new solutions in minutes. The platform connects decades of R&D expertise with thousands of data points collected from Dow labs and merges them with the latest trends in sustainability and end-user needs.

Built and backed by Dow scientists, Paint Vision is a digital service platform that supports users at every step along the way, with rapid access to the latest research, product samples, training resources, and more, including:

  • A state-of-the-art Product Selector that enables ingredients comparison, offers a one-stop-shop for technical data and allows customers to order a sample with only a few clicks.
  • Paint Quality Studio, an online library of self-paced training videos that enables new scientists to learn the science behind our products directly from Dow experts.
  • Formulation Xpert, an immersive experience that enables users to succeed in formulating a holistic product for the architectural market, transferring claims and performance through a guided formulation process.
  • Sustainable products that take the guesswork out of creating safe, long-lasting, high-performance formulations and reduce environmental impact.

“Better formulation starts with a passion for exploration,” said Dave Speece, commercial director from Dow Coating Materials, Asia Pacific, “We are integrating new digital tools to build novel capabilities that will both push the boundaries of innovation and create long-term value for our customers and markets. With Paint Vision, formulators can save research and training time, and spend more time innovating.”


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