HCMC, 1st December 2022 -  Solite, a proud brand of Mondelez Kinh Do Vietnam, today launches its new product Solite Nature Fresh which uses 100% cage-free eggs. This is the premium product in Solite’s portfolio and the first product that contains 100% using cage-free eggs. With this bold step toward sustainable sourcing, Mondelez Kinh Do has become the first company in the food industry to use cage-free eggs with Certified Humane label by global HFAC (Humane Farm Animal Care), and Solite is the pioneer brand using cage-free eggs in Vietnam.

According to Mondelēz International’s Third Annual State of Snacking™ Report, consumers are growing more intentional about their purchase decisions as they become more in touch with their values. They are making more of an effort to learn more about the brands or companies they buy from and becoming more discerning over the sustainable nature of their chosen snacks. 85% of consumers worldwide want to buy snacks from companies offsetting their environmental footprint.

Another research conducted by ESI Insights for World Animal Protection also shows that 67% of shoppers consider animal welfare in their food purchasing. Millennials (age of 18-35) factor animal welfare into their buying in even greater numbers, as 83% of millennials take animal welfare into account when buying food. (*)

In 2019, Vietnam had 77.07 million hens who laid 8.2 billion eggs (**) produced by thousands of egg producers in the country with varying production sizes including small, medium and big enterprises. The cage-free egg is an increasingly preferable choice for its multiple benefits. Most importantly, cage-free production improves animal welfare conditions by allowing laying hens to move around freely in their environment and engage in natural behaviours, and this approach is supported by human organizations as well as consumers.

The new Solite Nature Fresh product, with a totally different packaging design inspired by the farm and nature, brings a humanitarian message of animal welfare. The delicious taste of the soft sponge cake and the tender cream filling that come together with eco-friendly packaging design make Solite Nature Fresh continues giving Moms and Kids the softness from the smallest things.

Solite Nature Fresh is the first cupcake brand that uses cage-free eggs in Vietnam.

“Customers are at the heart of everything we do at Mondelez Kinh Do. With the mission to provide the right snacks, for the right moment, made the right way, Mondelez Kinh Do constantly strives to make our products more sustainable with a positive impact on people and the planet by using the ingredient sources that consumers trust. Responding to the global trend and increasing consumer demands for sustainable ingredients and products, Mondelez Kinh Do brings consumers a brand new snacking experience with Solite Nature Fresh containing 100% cage-free eggs. As a leading brand in snacking industry with continuous innovation and responsible business development, Solite is proud to be the first cupcake brand that is not only nutritious to our consumers but also tender to animals.”, said Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam.

Mr. Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam

As part of its sustainable development plan, Mondelez Kinh Do has developed a long-term strategy to support the Vietnamese livestock industry by joining hands with egg suppliers who plan to build an ecological system and high-welfare breeding environment, contributing to a sustainable future for the next generations.

Sharing at the event, Dr. Ha Thuy Hanh, Deputy Director of the National Agricultural Extension Center Ministry of Agriculture and Rural Development, said: “We are delighted that more and more enterprises and manufacturers are starting to tackle the problem of animal welfare by promoting humane husbandry in Vietnam. We appreciate Mondelez Kinh Do for pioneering in using cage-free eggs as an ingredient in its production to bring quality products closer to Vietnamese consumers, in line with the growing trend around the globe.”

For this breakthrough product Solite Nature Fresh, Mondelez Kinh Do uses cage-free eggs supplied by Vinh Thanh Dat (V. Food), one of the first egg producers and processing companies that earned the Certified Humane label in Vietnam. Vinh Thanh Dat’s cage-free egg project is freeing thousands of hens from cages and with the assistance of Humane Society International (HSI), helping the Vietnam livestock industry make an enhanced move to cage-free.

Also, in this launch, Solite carried out many marketing activities specifically for the new product line, including a product launch campaign on mainstream and social media, as well as exciting activities at supermarkets and other community events to follow.

Solite Nature Fresh products are now widely available since December 2022 on major e-commerce channels (Shopee, Lazada...), and supermarkets such as Coop, Bach Hoa Xanh, Big C, AEON, Lotte nationwide.