Mondelez Kinh Do leverages consumers’ indulgent experience with notable mooncake lines on Mid-Autumn Festival 2022

Ho Chi Minh City, July 2022 - In order to bring best indulgent experience to its consumers this Mid-Autumn Festival 2022, Mondelez Kinh Do continues to increase quality standards for its famous mooncakes that are consistently delicious, finely crafted, and beautifully presented. Despite the pressure of increasing in in cost of raw materials and prices of goods, Mondelez Kinh Do makes great efforts to maintain consumer price for Kinh Do mooncakes, with most of best selling products’ price remained unchanged, and only adjust +2-3% of total portfolio on average. This is part of Mondelez Kinh Do’s commitment to putting consumers at the heart of everything they do and adapting to fit consumer needs at any moment with perfectly crafted products that are a source of delight.

This Mooncake Festival, consumers can indulge various mooncakes from Kinh Do brand with more than 70 kinds of products. From the supreme “Trang Vang Black and Gold” line, the premium “Trang Vang” line, “Thu” line, to contemporary snowskin and lava mooncakes, whether you are looking for the best classic mooncakes, new flavours, or the best gift sets for your loved one, there are many choices the brand has to offer.

This Mid-Autumn Festival 2022, Mondelez Kinh Do delights its consumers with 3 new innovative lines

For high-end premium gifting purpose, Mondelez Kinh Do introduces the healthy luxurious “Trang Vang Black and Gold Bird’s Nest” mooncakes. The product is made of real bird's nests inside, encased in a lavish black crust, dusted in a layer of iridescent gold glitter powder, and housed in distinctive packaging with designs of dragons, carps, lotus, carved on luxurious lacquer boxes, sleek gift boxes. This latest creation is a completion of the internationally award-winning “Trang Vang Black and Gold” supreme mooncake line, a high-end gift for your special ones.

All Kinh Do mooncake lines showcase unique packaging with impressive designs, colors, and patterns that highlight the spirit of Moon Festival

Another new creation of this year is the Trang Vang Hong Ngoc Hung Thinh and Hung Phu lines, which are distinctive gifts for friendship and harmony. The lines come in with impressive design of bustling festive season, combined with delicate printing effects, creating a meaningful and luxurious Mid-Autumn Festival box.

Targeting younger consumers who prefer contemporary flavours, Kinh Do presents a refreshed repertoire of Japanese – inspired snow skin mooncakes. Each petit mooncake is a touch of elegance with creative dual color skin that comes in four exquisite flavours: Yuzu, black sesame, macha, and red bean.

Kinh Do presents a refreshed repertoire of Japanese – inspired snow skin mooncakes target younger consumers who prefer contemporary flavours

Returning for a second year by popular request, the Thu Mini mooncake collection contains a range of refined mooncakes encased in beautiful vibrant pink and blue packaging with creative designs. In addition, the famously rich and creamy Lava mooncakes also come back in 3 flavors Chocolate, Cheese, and Green Bean Pork Floss.

This year Mondelez Kinh Do gives great attention to improving the quality of its mooncakes, as well as strictly follows Mondelez International quality standards. All Kinh Do mooncakes are made by the highest hygiene standard and advanced technology, as well as comply with TCVN standards issued by the Vietnam Ministry of Science and Technology.

Mondelez Kinh Do continues to use friendly packaging materials

Kinh Do mooncakes are well-known for not only as delicacies but also as a special gift of love and thankfulness thanks to the constant innovation on packing techniques and stunning design to fit perfectly with various gifting purposes. All Kinh Do mooncake lines showcase unique packaging with impressive designs, colors, and patterns that highlight the spirit of Moon Festival and offer the best wishes for health, wealth, success, happiness, and peace. Staying true to their brand attribute of sustainability and environmental responsibility, Mondelez Kinh Do continues to use friendly packaging materials. Accordingly, 95% of Kinh Do mooncake handle bags are made from kraft paper, while 100% of mooncake trays are made from recyclable PET plastic.

"After a hiatus in 2021, consumers look forward to celebrate mid-autumn festival this year with lot of enthusiasm! Mondelez Kinh do is known for it’s exquisite range of mooncakes and is a symbol of festivity and togetherness for millions of Vietnamese across the globe. Today, more than ever before, Consumers are conscious of quality and are very selective in making choices when it comes to gifting.  We understand our consumers and will bring back the magic of Tet Trung Thu to them with innovative products, best in class packaging and consumer engagement programs. We hope with these great efforts from Mondelez Kinh Do, Vietnamese consumers can once again enjoy a warm, happy, and harmonious Mid-Autumn Festival with their loved ones by their side.", said Mr. Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam.

In order to ensure Kinh Do mooncakes reach consumers easily, safely, and conveniently, this year, Mondelez Kinh Do expanded nearly 1,000 points of sale, bringing the total number of mooncake distribution points up to 13,500 stores nationwide. Now consumers can buy their favourite mooncakes from any Kinh Do stores, at supermarkets, convenience stores, or buy from majors online shopping channels such as Lazada, Tiki, Shopee, and food delivery app Grab.

Mondelēz International is the largest snack company the world, and the only US company in the confectionery market in Vietnam to supply all types of biscuits, fresh breads, sponge cakes, mooncakes, chocolate, and other confectionery. Kinh Do brand was acquired in 2015 and became a brand of the global Mondelēz International.


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