By aligning business growth goals with sustainable development strategies, SABECO reinforces its commitment to supporting sports activities, aiming to inspire the community towards an active and healthy lifestyle.

Affirming Sustainable development commitments through Sports

Sports not only foster bonds among people but, on a broader scale, their success always evokes national pride within each of us and serves as a tremendous source of inspiration to promote a healthy lifestyle within the community. This is one of the reasons why Saigon Beer - Alcohol - Beverage - Corporation (SABECO), through the Bia Saigon brand, consistently maintains a resilient presence in both general sports and high-achievement sports events.

"Sustainable development is crucial for SABECO's business. We focus on the pillars of Consumption, Conservation, Country, and Culture, with sports being an integral part. Our programs not only aim at high-achievement sports but also strive to promote a healthy, active lifestyle within the community," shared Mr. Lester Tan, CEO of SABECO.

In March 2024, continuing its long-standing support for sports, SABECO partnered for the second consecutive time with the "Vietnam Sports Glory 2024" program organized by the General Department of Sports (Ministry of Culture, Sports and Tourism), as a diamond sponsor, to honor outstanding athletes and coaches. The award ceremony was also a key activity in the larger event series called the "Olympic Run Day for Public Health" in Hanoi, organized by the Ministry of Culture, Sports and Tourism, the Hanoi People's Committee, the General Department of Sports, Hanoimoi Newspaper, and SABECO.


Pioneer to lead with actions

Following the Vietnam Sports Glory 2024 program, at the end of March 2024, SABECO continued its fourth consecutive partnership with the 65th National Marathon Championship and Long-distance Race organized by the Tien Phong Newspaper. This year's event took place in Phu Yen, attracting over 11,000 participants from professional to amateur levels, contributing to spreading a strong message about a positive, active lifestyle within the community, as well as promoting local cultural beauties, contributing to the development of local tourism.

Also, this year, the "Fostering Sports" project, co-operated by SABECO and the Ho Chi Minh Communist Youth Union, is entering its final stage to complete the last community sports grounds of a total of 30 nationwide. An inter-province football tournament is also planned to be held at these grounds to encourage people to use them daily.

With steadfast and persistent efforts, SABECO continuously fulfills its commitments through pioneering actions, reaffirming the enterprise's commitment to enhancing the Vietnamese brand's position and bringing the best to the people and the country.

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