Continuing its journey of honoring cultural heritage and illuminating the stories of the full-moon season, Mondelez Kinh Do Vietnam is proud to once again partner with the Vietnam Exhibition Center for Culture and Arts (VECCA) – under the Ministry of Culture, Sports and Tourism – to organize the 2025 Mid-Autumn Festival in Hanoi. This marks the second year of a three-year collaboration between the two parties, reflecting a shared commitment to preserving and promoting the rich cultural values of the Mid-Autumn Festival – a deeply rooted tradition in Vietnamese spiritual life.

The 2025 festival features a variety of engaging activities that recreate the nostalgic Mid-Autumn atmosphere and offer warm, family-oriented experiences. From lantern processions, fruit tray displays, and toy figurine and pottery workshops to folk games and cultural performances, the event becomes a joyful destination for families of all generations.

Cultural check-in areas, decorated with traditional lion heads, masks, and colorful lanterns, create a vibrant space that beautifully blends the charm of the past with the spirit of the present.

Beyond bringing joy to visitors, the event also reflects Mondelez Kinh Do’s strong sense of social responsibility in preserving Vietnamese cultural identity. For the company, supporting cultural and social activities is a meaningful way to foster connection across generations and promote sustainable development centered on people and communities.

Mr. Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam, shared: “Mid-Autumn Festival is not only a time to celebrate our traditions, but also a chance to come together and share meaningful connections. At Mondelez Kinh Do, we continuously innovate so that our mooncakes not only delight both traditional and modern tastes, but also serve as a bridge that carries cherished stories and memories across generations. We are proud to once again partner with VECCA, under the Ministry of Culture, Sports and Tourism, to preserve and celebrate the cultural essence of this festival, ensuring Mid-Autumn remains not just a memory of today, but a lasting inspiration for generations to come.”

The collaboration between Kinh Do and VECCA embodies the company’s vision of harmonizing cultural heritage and social responsibility. Through the festival, Kinh Đô hopes to encourage individuals and families to spend meaningful time together, creating lasting memories and nurturing pride in Vietnamese traditions.

Beyond its cultural significance, this collaboration also reflects Mondelez Kinh Do’s unwavering commitment to sustainable growth in Vietnam — where business development goes hand in hand with community well-being. Preserving and promoting cultural values not only maintains national identity but also fosters harmony between people, business, and society.

The 2025 Mid-Autumn Festival concluded in a warm and joyful atmosphere, filled with the sound of drums, the glow of lanterns, and the radiant smiles of children — a symbol of reunion and happiness, and of the shared mission between Kinh Do and VECCA: to preserve, spread, and renew the timeless beauty of Vietnamese culture in today’s modern life.