The Mid-Autumn Festival has long been more than just a celebration — it is a symbol of reunion, sharing, and the continuation of cultural values. For 27 years, Kinh Do has accompanied Vietnamese consumers, turning the mooncake — the soul of the Mid-Autumn Festival — into a cherished family memory. At the same time, the company has consistently pursued a path of sustainable growth, preserving traditions while fostering community responsibility and protecting the environment. This commitment to sustainability has become the guiding thread that enables Kinh Do to bring Mid-Autumn seasons that are both meaningful today and sustainable for the future.

Continuing its journey of cultural preservation and celebration, in 2025 Mondelez Kinh Do once again partners with the Vietnam Exhibition Centre for Culture and Arts (VECCA) to organize the Mid-Autumn Festival in Hanoi. This second year of collaboration offers the community a space where traditions meet contemporary spirit, with a variety of engaging activities for children and families.

Alongside this, Mondelez Kinh Do introduces the initiative “A Full Day of Reunion,” encouraging employees and the community to dedicate time fully to their families, making Mid-Autumn a true day of togetherness in line with the festival’s original spirit.

Beyond cultural preservation, Mondelez Kinh Do also places strong focus on social and environmental responsibility. The company has pioneered the full transition of mooncake trays and wrapping to eco-friendly and recyclable materials, reducing plastic use and enhancing recyclability. This concrete step demonstrates its commitment to sustainable packaging innovation and promoting a greener lifestyle, helping reduce the environmental footprint of every product.

Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam, shared: “Mid-Autumn Festival is not only a time to celebrate our traditions, but also a chance to come together and share meaningful connections. At Mondelez Kinh Do, we continuously innovate so that our mooncakes not only delight both traditional and modern tastes, but also serve as a bridge that carries cherished stories and memories across generations. We are proud to once again partner with VECCA, under the Ministry of Culture, Sports and Tourism, to preserve and celebrate the cultural essence of this festival, ensuring Mid-Autumn remains not just a memory of today, but a lasting inspiration for generations to come.”

Building on this foundation of culture and sustainability, Kinh Do continues to innovate to elevate the art of gifting. The Mid-Autumn 2025 collection offers a wide variety of choices: from premium luxury boxes honoring partners, personalized corporate gift sets, modern designs tailored for the younger generation, to vibrant, playful boxes for children. Each product is not only visually appealing but also a symbol of connection and sharing.

From preserving cultural identity, fostering community initiatives, to pioneering sustainable packaging, Mondelez Kinh Do aspires to keep writing the Mid-Autumn story in a way that is both meaningful and relevant. Above all, its sustainability commitment serves as a compass to ensure each Mid-Autumn season not only brings complete joy today but also contributes to a greener future where cultural values and social responsibility continue to be nurtured and shared.