BAT Vietnam recently organized Cultural Diversity Day to encourage openness to differences and inclusion, demonstrating respect for diverse perspectives and strengthening connections across the entire team.

The Cultural Diversity Day featured distinctive Vietnamese regional cuisines alongside international dishes. The ‘pick - taste - chat’ experience helped BAT Vietnam members bridge gaps and spark meaningful conversations.

Additionally, the event included writing messages and sending postcards to colleagues living and working in other countries. This simple gesture allows members to build cross‑border connections and openly share Vietnam’s cultural diversity with international friends.

Beyond Vietnam, other markets in the Area also enthusiastically celebrated Cultural Diversity Day. For example, the panel discussion ‘Workstyles Across Cultures’ offered deep insights into how diverse cultural perspectives foster a sense of belonging, while appreciating how cultural differences shape how we work, communicate, and collaborate.

Cultural Diversity is one of the initiatives supporting BAT Group’s Inclusive Culture Strategy. This strategy focuses on how BAT brings its Values to life every day, strengthen trust, and build a culture where everyone truly feels they belong. When achieved, the team can perform at its best and win together.

Every BAT member is helping shape this strategy. Through feedback and conversations, a clear message has emerged: everyone seeks more psychological safety, more openness, and more space for different ideas and perspectives to be heard. This strategy provides the framework for BAT Group to bring its corporate culture to life every day.