Sustainability helps shape brand value, enhance competitiveness, and lay the foundation for long-term growth in the consumer finance sector, according to Pham Ngoc Khang, General Director of Home Credit Vietnam.
On May 13, at the 2025 Vietnam ESG Investor Conference co-hosted by Raise Partners and Vietnam Innovators Digest, Mr. Khang shared his strategic perspective on sustainability - a pillar that is increasingly shaping business value in the consumer finance sector.
Mr. Pham Ngoc Khang, General Director of Home Credit Vietnam, speaking at the conference
Home Credit Vietnam’s sustainability strategy is built on six pillars: responsible finance, financial inclusion, digital empowerment, diverse workforce, sustainable communities, and economic growth. Across all dimensions, the company places the customer at the heart of its approach.
Mr. Khang emphasized that sustainability is not a standalone initiative, but it is embedded in Home Credit’s DNA. The company prioritizes responsible lending, customer-centric practices, and inclusive finance. Home Credit aspires to lead ESG (Environmental, Social, and Governance) efforts within Vietnam’s consumer finance sector, aligned with national sustainable development goals.
“We focus on our customers, helping them improve and take control of their lives, so they can live the life they want,” he said. He added that this is the path to building consumer trust, strengthening brand competitiveness, and driving long-term growth.
During the panel discussion “ESG brand and value creation in a growing domestic consumer market,” Mr. Khang noted that as consumers increasingly favor sustainable products, ESG must not be treated as an external obligation. Citing data from the Ministry of Industry and Trade, he highlighted that demand for green products in Vietnam grew by 15% annually between 2021 and 2023. Notably, 72% of consumers are willing to pay more for sustainable, eco-friendly products.
At Home Credit, ESG plays a critical role in meeting customer expectations and attracting investors. Investors today seek not just financial returns but also sustainable and responsible growth. As a result, they act as catalysts, raising standards, demanding transparency, and transforming ESG from a peripheral initiative into a competitive advantage and a brand value driver.
For years, Home Credit Vietnam has embedded ESG into its operations and customer touchpoints. The company does not view it as a communications tool but as a strategic pathway to sustainable growth.
Reinforcing this stance, Mr. Khang remarked at the Vietnam Sustainable Finance Webinar hosted by FiinRatings on May 29 that Home Credit is committed to maintaining a strong financial foundation alongside a clear and consistent ESG strategy.
“The "A" rating with a stable outlook from FiinRatings - a strategic partner of S&P Global - reflects Home Credit’s journey to create sustainable and profitable growth” he said.
Home Credit prioritizes responsible growth through transparency and robust risk control. The company leverages artificial intelligence (AI) and big data to assess customers’ financial capacity, reducing bad debts while expanding access to underserved populations, without compromising financial health on either side. Thanks to this approach, Home Credit has maintained a non-performing loan (NPL) ratio below 3% for the past three years - low compared to market averages. In addition, its processes and product information are clearly communicated, helping customers fully understand their rights and commitments, thereby fostering trust and long-term relationships.
On its growth journey, Home Credit also promotes green financial products, such as preferential loan packages for electric vehicle buyers. The company’s focus goes beyond environmental benefits to address social challenges as well. Mr. Khang emphasized that promoting financial literacy, especially in emerging markets like Vietnam, is a top priority. To this end, the company has invested significantly in financial education campaigns through books, TV programs, and social media.
Another highlight of Home Credit’s ESG strategy is the Home Love initiative. Originally launched as a community support activity during the Covid-19 pandemic, it has since evolved into a long-term project aimed at building schools, improving learning conditions, and creating better opportunities for underprivileged children across Vietnam. Notably, Home Love has become a shared movement among Home Credit’s employees and customers.
Today’s consumers, Mr. Khang observed, care not only about what a company does but also want to be part of that journey. “By enabling customers to take part in meaningful initiatives like Home Love, we not only build trust but also strengthen brand loyalty,” he shared.
The Home Love program supports disadvantaged children across Vietnam
Looking ahead to 2025, Home Credit will continue to strengthen its sustainability strategy. With a solid financial foundation and a consistent ESG policy, the company aims to deliver flexible and practical financial solutions centered on people, contributing to the country’s sustainable development.
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