Mondelez Kinh Do Vietnam has held the event to launch "Trash Right" initiative in Binh Duong province, Vietnam in December 2023. The program was coordinated and piloted at two schools, namely Tuy An 1 Primary School and Binh Thuan Primary School in Thuan An City, Binh Duong Province, engaging more than 3,000 students, 100 teachers, representatives of local government, Mondelez Kinh Do leadership team and 40 volunteers.

Beyond cultivating environmental awareness, Mondelez Kinh Do contributes tables and chairs crafted from recycled plastic to the participating schools. This not only elevates school facilities but also stands as an inspiring gesture, motivating students to actively participate in waste recycling and environmental protection endeavors.

The "Trash Right" is part of Mondelēz International's sustainable packaging strategy in Southeast Asia. It underscores crucial objectives to promoting awareness about environmental issues, instilling proper waste disposal practices, and advocating for sustainable development within a circular packaging economy.

In Vietnam, the "Trash Right" initiative unfolds as a comprehensive approach aimed at equipping schools with the knowledge and skills essential for the classification and recycling of plastic waste with plans to expand and replicate in the future.

This multifaceted initiative introduces a tailored training program for primary school teachers, enlightening them on recycling and sustainable development. The curriculum imparts knowledge about the significance of reducing, reusing, and recycling, complemented by training on the proper collection and sorting of recyclable waste.

To actively engage students, the initiative incorporates green lessons and captivating games, offering insights into the perils of plastic waste pollution and guiding them on the correct methods of waste classification. Throughout the program, students actively participated in waste classification and collection activities at home, resulting in the sorting and collection of nearly 0.6 tons of waste during the two-day events hosted at the schools.

Furthermore, Mondelez Kinh Do helps establish waste collection and sorting sites within schools, encouraging ongoing active participation from students in this critical process.

Anil Viswanathan, Managing Director of Mondelez Kinh Do Vietnam, expressed, "Mondelez Kinh Do is geared towards leading the future of snacking with sustainability incorporated into our growth strategy. The Trash Right program serves as a testament to Mondelez Kinh Do's unwavering dedication to creating a positive impact on the environment. The heart of this program lies in fostering responsible waste management and, more importantly, to inspire positive change within the younger generation. By raising awareness, behavioral change, and sustainable practices, we not only contribute to the well-being of our communities but also pave the way for a sustainable growth in Vietnam.”

Mondelez Kinh Do Vietnam, a member of Mondelēz International, stands as a leading food company in Vietnam, renowned for its confectionery brands such as Kinh Do, Cozy, Solite, AFC, LU, Oreo, Ritz, Slide, Cadbury, Toblerone... Committed to global sustainable development goals, Mondelez Kinh Do aligns its mission with offering the right snacks, for the right moment, made the right way. The company's commitment to sustainability revolves around three key elements: sustainable ingredients, sustainable packaging, and sustainable environmental initiatives. This includes supporting social community and environmental impacts, and fostering mindful snacking and healthy consumption habits for consumers.