Millions of consumers spread positive messages about togetherness through “SPECIAL INVITEs campaign

Tet is around the corner, and families are bustling with preparations to usher in the new year. Tet 2024 stands out as a special one with unpredictable changes. Nevertheless, in the heart of every Vietnamese, Tet remains the most significant reunion occasion eagerly anticipated by all. As one of the leading snack companies that standing for Tet celebration across generations of Vietnamese consumers, Mondelez Kinh Do understands the significance of togetherness and has initiated the campaign "Together with Kinh Đô, keep togetherness stories alive".

Kinh Do, the leading confectionary brand in Vietnam (According to the survey of Brand Health from Kantar 2023) has been always known as the timeless brand with the diversification of choice in festival, especially Tet. As the heritage brand, when it comes to Kinh Do, people are easily associated with the stories of family, togetherness, and reunion. This Tet season, Kinh Do shows a true joy of giving by bringing a warm family reunion atmosphere to those who don't have a chance to experience it.

Conveying the notion that togetherness extends beyond home coming, it also involves our readiness to open our hearts and share joy with those in our surroundings, particularly those who, despite their earnest desire, cannot make a reunion with family and loved ones. The campaign "Together with Kinh Do, keep togetherness stories alive" introduced during Tet 2024, not only serves as a timely source of spiritual upliftment but also demonstrates Kinh Do's deep understanding in the cherished traditional cultural values of community bonding and generosity inherent in the Vietnamese people.

Sharing about Mondelez Kinh Do's significant Tet campaign of this year, Mr. Sameer Yadav, Marketing Director of Mondelez Kinh Do, emphasized: "Having navigated through the past year with numerous challenges, fostering optimism and joy in the coming new year is more important than ever. As our top priority, Mondelez Kinh Do has dedicated itself to orchestrating a more cheerful Tet season. This involves not only curating a diverse Tet product portfolio with proactive measures to stabilize prices for key Tet products and enhancing distribution channels but also a continuous effort to rejuvenate meaningful Tet messages. Our hope is that Vietnamese consumers will celebrate a Tet holiday that is more joyful and connected than ever."

Centered around the concept "Special Invite," Kinh Do carries out engaging and meaningful interactive activities on the digital platform Here, consumers can craft a special invitation to someone they know may not come back home this Tet holiday for any reason, to celebrate this Tet holiday with you and your family. Notably, for every invitation generated, participants stand a chance to win the premium "Kinh Do Loc" Tet giftset from Kinh Do.

Through this thoughtful Tet initiative, millions of individuals, distanced from their homes, now have the opportunity to partake in a unique Tet celebration in the warm embrace of friends and community. Kinh Do believes that Tet truly reunites only when the souls are truly connected. The significance lies not in the familiarity or novelty of the location, nor in whether it adheres to traditional or modern norms. Instead, the essence of Tet reveals itself when a sense of peace and happiness is there in the connections shared among individuals.

Responding to this Tet season festive spirit, Mondelez Kinh Do Vietnam has unveiled a diverse range of Tet offerings featuring well-established brands in Vietnam like Kinh Do, Cozy, and Solite, alongside internationally well-known names such as LU, Oreo, and Cadbury Dairy Milk with enhanced product & packaging quality.

The company ensures its products are readily available through a wide range of channels, strategically covered nearly 100,000 sales points in supermarkets, convenience stores, traditional markets, and grocery stores across country. Mondelez Kinh Do products are extensively available on popular e-commerce platforms such as Shopee, Lazada, Tiki, as well as online channels of supermarkets like Coopmart, Big C, Bach Hoa Xanh… with enticing promotions to bring shopping experience for consumers.

Kinh Do has also debuted the Kinh Đô Karaoke channel on the YouTube platform, helping to make Tet moments even more connected and filled with laughter together.

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